Press & media kit

Everything you need to write about FocusMirror.

Approved descriptions, logo files, brand colors, and the privacy language we'd ask you to keep accurate. Copy any of it directly.

Descriptions

Approved copy.

One-sentence

FocusMirror is a private work journal that reflects your day back in blocks, patterns, and one practical recommendation.

Short description

FocusMirror is a macOS menu-bar app that passively notes which apps and sites you use — app names and domains only, never screenshots, keystrokes, or content — and turns each day into honest time blocks with a single suggestion for tomorrow. It's private by design: single-user, no employer dashboard, and window titles never leave your device. Built in public by a solo founder.

Founder note — James, founder

I'm a med student and founder who kept ending twelve-hour days unable to account for half of them. FocusMirror is the tool I wanted: it watches so I don't have to, tells the truth without the guilt trip, and physically can't see what's none of its business.

Logo assets

Use the official files.

Vector SVGs. Please don't recolor, rotate, or stretch the mark — and keep clear space around it.

Horizontal — dark logo
Horizontal — dark

Primary lockup for dark backgrounds.

SVG ↓
Horizontal — light logo
Horizontal — light

Primary lockup for light backgrounds.

SVG ↓
Stacked + tagline logo
Stacked + tagline

Vertical lockup with tagline.

SVG ↓
Monochrome logo
Monochrome

One-ink version for print or co-brand.

SVG ↓
App icon logo
App icon

The macOS squircle mark.

SVG ↓
Reflection logo
Reflection

Conceptual hero asset.

SVG ↓
Colors

The palette.

Brand purple, plus the category palette — the same colors users see in their reports.

Brand
#5e6ad2
Brand text
#828fff
Deep work
#6c79ff
Communication
#2dd4bf
Admin
#b794f6
Research
#4cc3f7
Meeting
#fb923c
Learning
#4cb782
Break
#f471b5
Page
#08090a
Privacy language

Please keep these accurate.

The privacy posture is the product. If you describe it, these are the load-bearing claims.

Claim

No screenshots, no keystrokes, no message or document content.

Claim

App names and domains only — window titles never leave your device.

Claim

Single-user by design: no employer dashboard, ever.

Claim

Delete or export everything, anytime.

Full detail on the trust page.

Product visual

The daily report.

The core artifact: a day as blocks, the longest focus stretch, the most fragmented hour, and one recommendation. This is an illustrative render.

Hi-res product screenshots are available on request — email press@focusmirror.app.

Daily report

Thu, Jun 11
Deep Work
3h 20m
Meeting
2h 00m
Communication
1h 10m
Admin
45m
Break
50m
Learning
30m
Longest focus block
75 min · 9:05–10:20
Most fragmented hour
2–3 PM · 14 switches
Context switches
41
Tracked
8h 45m
What shipped
  • · Shipped the billing PR
  • · Customer interview — pricing objections
TomorrowProtect 9–11 AM for deep work; your two longest focus blocks both started before 10 AM. Batch Slack and email after lunch.

Talk to us.

Press, interviews, and the build-in-public story — every message is read by the founder.